About Us

Automotion Events was set up following acquisition of the rights to The British Motor Show.

The business is a dedicated automotive events and content  organization.

The team behind Automotion Events have over 100 years combined experience within the automotive industry. Chief Exec Andy Entwistle has worked in the industry for over 25 years, providing support to Local, National and Trade automotive events.

The team

Andy Entwistle - CEO

Andy has over 20 years experience in the automotive industry. Working for brands such as Mercedes-Benz, Virgin Cars, The London Motor Show and Blackball Media. A self confessed car nut, Andy has a passion for old Porsches and is currently restoring an early MGF. Despite being a "Petrol head" he has a particular interest in Electric cars and converting classics cars to E-Power.

Simon Gooderham - Head of Sales

Simon is responsible for event sales for the business, with extensive retail sales experience including JLR, Audi and BMW. He has recently returned from the middle east where he was running a car leasing and used car channel. Simon has a strong passion for anything automotive. From original minis to the hot hatches of the 90’s and some of the latest creations. Simon is always looking out for his next ‘project car’ after recently re commissioning a TVR Cerbera.

Paul Swift - Arena Technical Director

Paul has automotive in his blood. Following in his Fathers footsteps, Pauls experience in putting on a show is second to none. Paul is responsible for the arena content, bringing his wealth of experience working with Top Gear, Fast & Furious and multiple movie franchises as technical advisor and stunt driver. There isn't much that Paul has driven ( or drifted) and we will be creating something unique and extertaining for both The British Motor Show and Cars & Christmas

Craig Cheetham - Press & PR

Craig looks after our press relations and manages the press at our events. Craig has been working in the UK automotive industry for over 20 years, working for numerous automotive brands including Vauxhall and Chevrolet. Cut Craig in half and he will bleed Rover. We think that Craig might own more old rovers than anyone else in the country, at last count he had over 35. He is also the local car nerd ( though Andy would argue that point) and is the man behind the quizzes that we run on the British Motor Show.